Monster® was founded nearly 35 years ago with the
singular goal to enhance the audio sound experience. Monster’s rich tradition
of High Performance A/V cables, speakers, and pro audio equipment has built an
unparalleled reputation amongst aficionado's and consumers a like.
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| DJ Kid Capri |
While continually seeking to build on its legacy,
and innovate, Monster has bolstered its ties with key lifestyle tastemakers
including The DJ!! Because Monster has grown the "Monster DJ Commission"
roster and its "Salute The DJ" initiative, a new relationship has
been formed.
DJ Envy and Monster
have aligned to support DJ culture and advance the appreciation of superb sound
quality in audio equipment.
Monster's initiative began with a handful of DJs and
a goal. The goal was and continues to be to appreciate, promote and cultivate
the DJ lifestyle. Those DJs chosen are the "leaders of the pack" in
DJ culture. It's inherent in the definition of a "DJ Icon" to be a
pioneer and vanguard amongst their peers. DJ Kid Capri's reputation and resume
exemplify what Monster was looking for.
CULTURAL
ICON
DJ Kid Capri, a NY native was birthed into Hip Hop
being raised in the origin of the music and culture, the Bronx. Capri's
meteoric rise in the late 80's started from spinning at popular night clubs
including the legendary "Studio 54" as a guest DJ. Eventually Capri's
popularity grew even further from selling his nightly DJ sets as
"Mixtapes". Kid Capri is widely recognized as the "Prime
Minister of Mixtapes" because he created an underground empire from it. As
Capri's brand grew he went on to become a household name from the 10-seasons he
spent on the ground breaking HBO series "Def Comedy Jam". As a DJ Kid
Capri was unrivaled by his contemporaries due to his precise scratches, musical
selection and microphone mastery. By the late 90's Kid Capri was the highest
paid and sort after Hip Hop DJ for over a decade. Kid went on to drop several
albums and becoming a Grammy-Award winning producer. Producing tracks for
everyone from Jay-Z, Big L, to Quincy Jones and Madonna.
It's been years since Capri has toured with the
likes of P. Diddy, Nas, Mary J. Blige, R. Kelly and countless other Pop Stars
but you couldn't tell based on his reputation for excellence. That was one of
the many reasons why "VH1's Master of The Mix" has had Capri as the
lead judge on the popular DJ Battle Reality series.
After a exemplary career which has extended through
(4) Decades, Kid Capri's career seems to show no signs of slowing down. He is
currently on tour through out Japan and continues to travel the states leaving
crowds of ppl smiling. There is no question that Kid Capri is a legend and has
left and indelible mark on DJ and Music Culture. That's why Monster Products is
Saluting the DJ Kid Capri!!!
SALUTE
THE DJ - WHAT'S NEXT?
The "Salute The DJ" initiative will be
expanding into a series of events, exhibits, musical compositions and
culturally relevant showcases of superior sound equipment.
Be on the lookout for our BET Hip Hop Award
partnerships Sept. 25th-Sept. 29th 2013 in Atl, GA.
THE
CONTEST
For your chance to WIN some MONSTEROUS sound
equipment join our social network.
Step 1:
Please follow us @Monsterproducts on Twitter or
Instagram
Step 2:
Tweet or Instagram @MonsterProducts #SaluteKidCapri
with a description of your favorite DJ
Step 3:
Keep your eyes on our social accounts as we will
announce a winner on Sept. 30th
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