Wednesday, August 29, 2012

Berlin agog for Nollywood@20

It's about 20 years that the historic home video, Living in Bondage, made a debut. That film, apart from the innovation of affordable production, from the complex norm of celluloid, afforded fun-seekers the leisure of home relaxation. Although the film, Ekun, by Alade Aromire preceded this release, the popularity of Living in Bondage has remained the yardstick of what today has come to be known as Nollywood. 20 years after, the innovation of smart and cost effective production that has come to be known as Nollywood is being celebrated at different levels of the Nigerian motion picture industry. But perhaps one of the biggest celebrations is one that is being planned by the Nigerian community in Germany in association with Association of Movie Producers (AMP), under the leadership of Zik Zulu.

It would be noted that, despite the general short comings of the industry and its practitioners, the need for celebration is indispensable, considering that Nollywood became a national income alternative to agriculture and oil when, 20 years ago, a few professional dramatists and business men, dealing in blank video cassettes, saw the need to record dramas for home viewing. This evolution which was traced to names like Alade Aromire, with Ekun (1987) and Kenneth Nnebue who did Living in Bondage (1992), was followed suit with Gabriel Okoye's Battle of Musanga and Nneka the Pretty Serpent. Thus, the wide acceptance of these flicks by movie buffs could be said to have opened the floodgate to the craze of direct-to-video productions.

Endorsement Letter by German Government


Courtesy
EHIZOYA GOLDEN ENTERTAINMENT & PRODUCTIONS
Tel; +49 174 435 00 31; +49 175 659 77 99
www.Ehizoyafilms.com "THE SHOW MUST GO ON!"
 

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