Thursday, November 10, 2016

YEMI ALADE FEATURES ON 'THE FADER MAGAZINE' AS SHE PREMIERES 'TUMBUM' VIDEO


Multiple Award Winner and Mama Africa Yemi Alade has achieved a kind of cult status worldwide, but in Africa she is a bonafide Superstar.
She has won Best Female at the MTV African Music Awards back to back (2015 and 2016), her most recent album hit No.1 on the continent’s iTunes chart, and she was named an ambassador for Africa Fashion Week this past April. In a continent rich with numerous national and regional music scenes, the key to Alade’s success has been her ability to find connections between cultures through music. On her fantastic 2016 album Mama Africa she draws from Ghanaian highlife, Ivorian dance music style coupé-décalé, as well as American hip-hop and pop, in a sharpening of sounds she calls “Afropolitan.”
The Fader Magazine features Africa's leading female artiste in an article with an exclusive interview christened; "How Yemi Alade Hustled Her Way To Become The Queen Of Afrobeats".

The outstanding piece paints a colourful picture of Mama Africa Yemi Alade's talent, music, enormous success, international appeal and how she is bridging her continent’s cultural divides to become one of its biggest stars.


In the interview with, she is quoted as saying...
“I wear my game face when it’s time for business. When I show up, you’re going to understand that power just walked in.”

Read more about the interview here.

The multiple award winning songbird premieres her latest video for TumBum, a track off her Mama Africa album. In a riff on the food-themed lyrics of the song, Alade plays a restaurant cook who serves up tasty jollof and fufu in a rural Nigerian community. With a playful story line starring Nollywood stars Ime Bishop Umoh and Beverly Osu, serving a hilarious twist to the Selebobo-produced track.

Watch her brand new video for TumBum

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