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Edem
Duke, Minister of Culture,Tourism and National Orientation
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The Nigerian Ministry of Culture and Tourism needs
to take a cue from the Ministry of Tourism and Entertainment of Jamaica by
establishing Entertainment Advisory Board (EAB). The main objectives of the
Entertainment Advisory Board are to strengthen public-private partnership to
maximize contribution of the entertainment industry to economic and social
development, provide advice to the Ministry regarding key issues and strategies
and in particular, the development of an Entertainment industry policy and
facilitate the engagement of entertainment industry stakeholders in the
policy-making process.
This report is by no means meant to rubbish or
undermine the efforts of the Ministry but to point out gray areas they have not
been sensitive to while the industry groans. Currently in Nigeria, the only
Ministry directly or indirectly in charge of entertainment industry is the
Ministry of Culture and Tourism. There is no ministry created for entertainment
and other related business.
Carnivals are good and we are not disputing their
essence, Abuja Carnival et al but we do not quite agree that these should enjoy
the chunk of government support at the expense of the development of our local
entertainment industry as a whole (music, movies and comedy inclusive),
instead, lets develop more music festivals that will sell the real Nigerian
culture to the world and not adopted cultures.
The Ministry, year in and year out does not have a
plan for the growth of entertainment business in Nigeria. For one reason or the
other, the industry has gotten used to some certain styles of language whenever
entertainers approach them for support. Major entertainments events are dying
because of lack of support and sponsorship. The ones that still hold annually
struggle amidst all odds to make it happen.
Many of these events by now should have been adopted
as National Events but the ministry has been carrying on like it is none of
their business. We understand that not all events can be supported but there is
a need to create a board that will be saddled solely with the responsibility of
identifying the ones that possess great potentials and also advising the
ministry on the best approaches towards embracing such. This is part of the
works of Entertainment Advisory Board (EAB).
The Ministry is expected to promote dialogue and
cooperation between the private and public sectors for the development and
implementation of policies conclusive to the creation of an enabling
environment. It must also provide opportunities for creative practitioners to
participate in international markets to expose local talents and promote the
entertainment products; raise the level of awareness and appreciation of
Nigerian Culture as an entertainment product, to develop and foster synergies
among Tourism & Entertainment Sectors and to facilitate institutional
strengthening and capacity building.
Events that by now should have been adopted as
National events and given every necessary support to thrive based on the values
they add to the country’s entertainment sector include; the African Movie
Academy Awards (AMAA), Nigerian Music Video Awards (NMVA) and The Headies.
There are many more with great potentials of becoming world class events but
are still struggling to stand and make impressions due to their shoe string
budgets.
Every year, these few events mentioned here attract
people into the country. People come from all over the world to attend AMAA. In
the last six years, there have been regular faces of some foreigners at
Headies, same for NMVA.
The big question is, why is the Ministry overlooking
all these and have no plans to enhance or support these initiatives. There is
more to developing the industry than taking only the National Troupes of
Nigeria for competitions and exhibitions. The organizers of these events need
government’s support and recommendations to be able to secure major sponsorship
that will bankroll the expenses of these events.
Aside providing employments for creative Nigerians
every year, these events constantly puts Nigeria on the world map. Another
world class event similar to the Grammy or Oscar awards may very well stem out
of Nigeria with immeasurable benefits to the industry and government
respectively if we persevere.
Speaking during the Joy of Jazz press conference in
Sandton in 2010, the initiator of the Festival went down memory lane to thank
the South African Ministry of Arts & Tourism for its support when the idea
berthed. They had no money and the corporate bodies were not willing to take
risks with their brands as sponsors. The Ministry saw an opportunity to support
an initiative that will later become a tourist attraction to the country and
they lent their total support to the project. From a classroom event, the
festival has grown to become one of the biggest Jazz Festivals in the world.
For three consecutive nights with more than five stages in that particular
year, different international Jazz artistes entertained different class of
audiences.
Aside Standard Bank sponsored Joy of Jazz Festival;
the contributions of South African Tourism to other events including Channel O
Music Awards are quite commendable. Every year that these events have been
staged, the influx of people to the country no doubt contributes in no small
measure to the South African economy especially during Cape Town Jazz Festival.
Sometimes getting a flight might be pretty difficult. All these events have
been adopted as National events worth government support, sponsorship and
encouragement especially as they help in also keeping the teeming youth
population who would otherwise have been restive gainfully engaged.
Words
by Seun Apara
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