Over 80 million Nigerian youths are set for excitement and fun on their mobile devices with the launch of the MTN Songstar Karaoke mobile App on Friday, 6th September 2013, at the Golden Plaza, premises of the leading ICT Company -MTN. The app which allows customers on the MTN network to select, listen and sing to a karaoke version of any of their favorite songs, both locally and internationally, from any genre of music, also includes features that enable users to record and share their songs on Twitter, Facebook and YouTube.
According to the Chief Marketing
Officer, MTN, Larry Annetts, “The music app is quite different from any other
apps in its category, because it’s interactive, engaging and above all,
social.” He added that the app contains various songs from different music
genres ranging from Nigerian hip-hop, R & B, Afro hip-hop and many others
that meet the desires of the current generation of youths, especially the
mobile and trendy.
However, customers with android phones
(Vs. 2.3 & above), Blackberry 6, 7, 10 and the Nokia Asha series will be
the first beneficiaries of the musical app as the telecommunications giant is
already working on incorporating all other smart-phone operating systems. The
app is available in the company’s app store: nextapps.mtnonline.com
Furthermore, in accordance with the
gradual movement of the globe towards an overwhelming digital generation and
MTN’s brand vision of leading her customers’ to a bold new digital world, the
company has begun a new vista into the operation of the new digital world. As
an industry leader, the company will be launching the mobile app with a Digital
Music Contest.
The contest, which begins from now till
the end of November promises exciting prizes for participants. The prizes range
from a Porsche Cayman, Kia Cerato saloon cars, home theatre karaoke sets, smart
phones, a record deal under Nigeria’s popular music producer- Don Jazzy and a
lot of other rewards.
Explaining the mechanics of the Digital
karaoke Contest, the Digital Marketing Specialist, Arafat Manliki hinted that
participants must first download the MTN SongStar app on their mobile devices
by visiting the MTN app store, http://nextapps.mtnonline.com/30736 or send songstar
to 131. Participants are further expected to select and download any song of
their choice from the library of karaoke songs, after which they will sing,
record and share on the MTN YouTube channel within the application.
Participants are thereafter expected to
encourage friends and family to view their uploads on the MTN YouTube channel
as uploads will be picked and rated based on the number of views recorded. The
10 uploads with the highest number of views will be adjudged and selected for
monthly prizes. The monthly prizes include a Kia Cerato saloon car, home theatre
karaoke sets, smart phones and many other consolation prizes that will serve as
incentives for participants.
Interestingly, at the grand finale in
December, three participants with the overall highest number of views on
YouTube, and another three selected through a wild-card procedure, will compete
for the ultimate prize of a Porsche Cayman and a record deal under Don Jazzy.
The winner will be selected based on finesse and musical craftsmanship.
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