There has been strong news
that telecommunication company GLOBACOM dropped pop group P Square as
its ambassadors after it was revealed that they were not going to renew their
contract.
Apparently Peter
Okoye who just wrapped up the first season of his dance show ‘Dance
With Peter’ sponsored by GLO was said to have exchanged words with a
top executive of the telecoms giants.
When GLO signed P Square
in 2010 it was widely regarded as the most expensive endorsement deal in
Nigeria. The deal was said to be worth over N100m.
Last year Peter and Paul
Okoye renewed their deal as they were given brand new cars. Peter
Okoye was given a Mercedes Benz G-Wagon and Paul Okoye took home a
brand new Range Rover.
It seems this might be the
end of the road for P Square and GLO’s six-year partnership. If this is so some
people are of the opinion that they should not be worried about losing their
endorsement deal. It might just be a treat. P Square is still listed as an
ambassador of GLO on the telco’s official website.
Below is a list of four
artistes who were dumped by GLO.
1) Naeto C
Rapper Naeto C signed an
endorsement deal with Mike Adenuga’s telco when the company was on a signing
spree. He was however dropped last year maybe because he had not been active
for a while. Naeto C did not take to it kindly.
“Globacom is a top brand and I enjoyed the 2
years I spent with them. I didn’t expect to be a lifelong ambassador so it
wasn't a big deal. I just hope they appreciated my services and commitment to
their platform because when the media was saying I was “dumped” and people were
throwing me under the bus, nobody at Globacom said anything.
“I didn’t really like that, I felt it
could’ve been handled better. But nevertheless I’m grateful for the opportunity” said Naeto C on Twitter when asked about GLO
dropping him.
After leaving GLO Naeto C
went ahead to drop two albums ‘Day 1’ and ‘Festival’
in 2015.
2. Lynxxx
The Syndik8 rapper
joined GLO also in 2013, but his inactivity within the following years cost him
his position as an ambassador of the brand. Lynxxx did not say anything about
him being bounced. The rapper has not released new album since his debut album
in 2010.
3. Waje
Unknown to many, singer
Waje who signed with GLO in 2013 was dropped last year. Lynxxx and Naeto C’s
departure made the headlines but Waje’s contract wasn't renewed. For some
reason her exit did not make the news. Waje is currently working on her second
album.
4. Chee
Many wondered why and how
the female singer Chee formerly known as Chidynma came about to be a
GLO ambassador. There were stories that she is close friends with Mike
Adenuga’s daughter, and they went to the same school. Last year Chee’s deal
with GLO was not renewed and she had to make way for the new ambassadors.
