MONEY IDENTITY VIDEO BY BIG LO FT FLAVOUR DEBUTS

Money Identity

Born Lotanna Udezue, BIG LO started music at a tender age under the tutelage of his parents who saw to it that a growing child should be complete in terms of extra curricula activities.

This graduate of Bio Chemistry from the prestigious University of Nigeria Nsukka in Enugu State broke into limelight in 2004 with the mammoth hit “Delicious” from his debut album wherein he featured 2shotz. Although the track received great airplay across the country and got him a for Best Rapper, in Hip Hop World Award the chubby rapper however went AWOL after the early buzz died.

With the Nigerian mainstream music now getting international recognition, the rapper-cum-producer is oiling his gears for his sophomore album.
His forthcoming album titled “Money Identity” got Nigerian Musical Talents like Ruggedman, Durella, Styl-Plus, 2Shotz, W4, Abounce, Toscar and the mega talented voice from the East, Flavour N'Abania who was on the ‘Osondi Owendi’ remake with MC Loph.

This much waited album is believed to be an evolutionary step towards standing this Anambra State born Multi-Talented Artiste who is also an entertainment producer of repute out of the crowd as a force to reckon with.

In his words, 'I have discovered that music nowadays is really nothing; most of them are just like empty shells, it’s all plastic. Even the ones that [receive] airplay don’t last for long because they are too commercialized and sound a lot like jingles. So the major theme of my album will be to show myself to the public as the real Big Lo. On my first album, I was kind of in a hurry to blow so I gave a lot of tracks that bent to popular wishes, but this one will be more about me in ways that my fans have not really experienced. The album will show a new me that is different from the funny guy that just does funny raps about chicks. I’m an Ibo man as well as a cultural and educated person so I want the album to showcase all these parts of me. Of course I’ll be talking about girls but there will be other topics besides that. I own a recording studio, my own production company with managers, which is very similar to what most record labels offer you. What most labels do is provide money to produce the songs but in terms of expertise and areas of management, promotions and publicizing, they lack, which is the reason most artists come out independently and still score a hit"

Having produced such mega radio hits like Bigz Girls which is a remake of Eldee’s Big Boy for a group protégé of his – Gbogbo Bigz Girlz (Kiss & Sheeba); little or nothing is left to doubt that Big Lo is set to take the Nigerian Entertainment Industry by storm and re-emphasis the popular saying that Rome was not built in a day.

The much awaited album has songs like Money Identity ft Flavour N'Abania , Hustler ft W4 & Cyko Kid and Anyhow ft Abounce & Toscar.

Hope you enjoy it......
http://youtu.be/OWU0-6WLpcc