Multiple Award Winner and
Mama Africa Yemi Alade has achieved a kind of cult status worldwide, but in
Africa she is a bonafide Superstar.
She has won Best Female at the MTV African
Music Awards back to back (2015 and 2016), her most recent album hit No.1 on
the continent’s iTunes chart, and she was named an ambassador for Africa
Fashion Week this past April. In a continent rich with numerous national and
regional music scenes, the key to Alade’s success has been her ability to find
connections between cultures through music. On her fantastic 2016 album Mama
Africa she draws from Ghanaian highlife, Ivorian dance music style
coupé-décalé, as well as American hip-hop and pop, in a sharpening of sounds
she calls “Afropolitan.”
The Fader
Magazine features Africa's leading female artiste in an article with an
exclusive interview christened; "How Yemi Alade Hustled Her Way To
Become The Queen Of Afrobeats".
The outstanding piece
paints a colourful picture of Mama Africa Yemi Alade's talent, music,
enormous success, international appeal and how she is bridging her
continent’s cultural divides to become one of its biggest stars.
In the interview with, she is quoted as saying...
“I wear my game face when it’s time for
business. When I show up, you’re going to understand that power just walked
in.”
The multiple award
winning songbird premieres her latest video for TumBum, a track off her Mama
Africa album. In a riff on the food-themed lyrics of the song, Alade plays a
restaurant cook who serves up tasty jollof and fufu in a rural Nigerian
community. With a playful story line starring Nollywood stars Ime Bishop
Umoh and Beverly Osu, serving a hilarious twist to
the Selebobo-produced track.
Watch her brand new video
for TumBum
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